Time is flying! I’ve already completed the third full week of my internship, and all of us Aloha Connects Innovation (ACI) interns are making the most of our time here at Bizgenics Foundation. Together we’re setting the organization up for success as it empowers the people of Hawaiʻi to build bright futures through creativity, innovation, and entrepreneurship. This team mentality is what ACI is all about.
Keeping Our Eyes on the Goal
After two weeks of adjusting to full time remote work, I’ve finally settled into things. I have a good workflow, a capable team, and a clearer direction. My third week started off with some new assignments and some helpful insight into my ongoing projects. It’s exciting to have such a dynamic job and so many ways to exercise creativity.
There’s a lot happening behind the scenes at Bizgenics. ID8 Studios has hit the ground running, BizzyB is getting some upgrades, and we’re stepping up our branding and social media presence. Though there are different teams and many moving parts, we’re all working toward a common goal: Keep the vision of Bizgenics alive, and keep the organization moving forward.
Putting Together the Marketing Puzzle
I’ve been getting good feedback on my projects, and I’m busy thinking ahead and turning concepts into content. Part of the challenge–and fun!–of planning content is making sure that it’s relevant and gives people what they want. With the holidays coming up, who isn’t looking for meaningful gift ideas? I’m keeping that in mind as I invite people to rethink their giving with a lemon tree or BizzyB.
We’re also making progress on our Marketing Team group project. In my second week, we brainstormed ideas and looked at our overall goals. Now we’re digging in and thinking more specifically about what we’ll need to include in our strategy. There are a lot of components to social media–and marketing in general. A good game plan, great writing, eye-catching visuals, proactive planning, and consistent communication are just a few.
At the end of the day, marketing is all about developing relationships. We’re inviting people to become a part of the Bizgenics story and taking them on the journey with us. I feel like I’m working on a giant puzzle as we fit each piece together to make that happen. And I do love a good puzzle.
Strengthening Hawaiʻi Together
During my ACI internship, I’m seeing many ways that smaller components come together to form a big picture. Just like everyone at Bizgenics has a part in the success of the company, everyone in our local community is important too. We’re coming together and paving the way for a sustainable and resilient economy here in Hawaiʻi.
I’ve heard it said that we rise together, and now I’m experiencing it.